Case Study: Bringing Back the Fanny Pack
Market: Entertainment
Product Use: Gift With Purchase
Promotion: A major theme park chose the Safeguard Security Waist Belt as a gift with purchase for customers who bought season passes. The waist belt was filled with information explaining the benefits of the membership along with the Pass Holder cards. Customers appreciated this useful product with multiple pockets for organization and a main zippered pocket with RFID blocking technology that prevents unauthorized access to personal information. The feature customers liked most was that the waist belt was thin and could be worn discretely under clothing during a day at the park.
Source: Gemline