Case Study: Employee Appreciation Gift
A company with many sales representatives needed an item for their top sales performers. Since their sales staff has both men and women, they needed an item that could be used by either gender. They chose the wheeled briefcase/overnight bag. They felt it was a great item since many of the salespeople have overnight stays with their travels. It doubles as a briefcase and overnight bag, but you only need to take one item with you. To make the gift extra special, they had each one personalized.
Source: Beacon Promotions