Case Study: Financial Industry

  • Apr 25, 2020

 

Products

Javalina® Classic Pen

 

Industry

Financial

 

Application

Direct Mail

 

A local bank wanted to increase awareness of its low mortgage rates and decided to do a direct mailing to its target audience within the surrounding area. They selected the Javalina Classic Pen and had it imprinted with their logo and packaged it with a brochure about their low rates. The pens were also given out at the local branch and during mortgage closings. Within a few months, the bank saw an increase in new business and approved loan applications.

Source: HUB PEN

  • Category: Case Studies
  • Tags: Promotional Products, Marketing, Branding, Promotional items, direct mail, pen, loan, credit union, bank, financial, finance