Case Study: It Takes a Village
Objective: A village needed an easy way to let residents know when there were issues with their water meters. They wanted a faster method of communication than mailing letters, and something more direct than sending emails.
Product: Standard Door Hangers
Personalization:The water department provided the copy and art direction for the door hanger. The design included contact information, spaces to fill in the customer account number, address, date, and time of visit, as well as checkboxes to inform of any issues. The door hanger was printed in bright green to catch residents' attention.
Method of Distribution: Hung on residents' doors as needed.
Marketing Outcome: Communication between residents and the water department over issues like meter errors or payment problems were resolved quicker than when just letters were mailed out.
Source: Warwick Publishing