Case Study: It's Raining Cats and Dogs
Item: Puppies & Kittens Mini Appointment Calendar
Client: Pet Food Manufacturer
Purpose: Increase pet food sales through goodwill campaign
A pet food manufacturer partnered with a nationwide pet store to provide food samples during special adoption and vaccination events. They also wanted to add a branded item to accompany the sample that would be kept and used by the new pet owners.
They chose the mini appointment calendar because the imagery had universal appeal and it kept their brand in front of new pet owners for a full year. The calendars were distributed at pet store events, along with food samples, as part of a new pet owner kit. The manufacturer was happy to participate in a goodwill campaign and provide a useful item with a longer lifespan than just the food sample.
Source: BIC Graphic